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WEBINAR Hockey Stick’s AI Partnerships Maturity Tool (1)-1

What's Your Partnership Revenue Opportunity?

Join Bryan Williams, Founder of Hockey Stick Advisory, for a hands-on webinar where you’ll use Hockey Stick’s  Partnership Analysis Gap AI Tool live to uncover how much growth your business could be missing through partnerships.

Most companies know partnerships matter. Few know what they should actually be contributing or how to execute on it.

Without a clear benchmark, partnerships are often judged by activity instead of revenue. Programs look busy, partners are signed, campaigns are running - yet there is no true line of sight to commercial impact. Many businesses overestimate the maturity of their partnerships function while underestimating the revenue opportunity being left on the table.

This session is designed to change that.

During the webinar, attendees will complete Hockey Stick’s AI Tool in real time and receive a personalised report based on their own inputs. The report is designed to help you understand where your partnerships function sits today, where the biggest growth opportunities exist, and what may be limiting performance.

Built on real-world experience helping B2B SaaS companies scale partner-led growth, the tool gives founders, revenue leaders, and partnership teams a practical starting point for understanding partnership ROI and future potential.

What You’ll Walk Away With

1. Your Personalised Partnerships Opportunity Report
Receive a tailored report based on your company inputs, highlighting revenue opportunity gaps, benchmarks, and areas for improvement.

2. A Clearer View of Partnership ROI
Understand how partnerships should be contributing to growth and where opportunity may be missed.

3. Benchmark Insight
See how your current partnerships function compares with stronger-performing businesses.

4. Priority Growth Levers
Identify the key areas to improve if you want partnerships to become a more efficient revenue channel.

5. Live Expert Guidance
Complete the tool alongside the Hockey Stick team as we explain what the data means and how to act on it.

To Get the Most Value from This Session, Please Have the Following Data Ready:

- Current annual revenue
- Forecast revenue this year
- Approx. % of revenue from partnerships today
- Number of partners / active partners
- Average deal size
- Whether you track partner revenue in CRM
- Current partner tools/processes in place

If partnerships are part of your growth plan now or next financial year, this session will give you a clear picture of what’s possible - and how to close the gap.

 

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Despite good intentions most partnerships remain ineffective.

Hockey Stick Advisory changes that.  

Done right, partnerships enhance customer outcomes, deliver higher quality leads, close deals faster, and drive bigger, longer-lasting growth. The good news is this, you no longer have to go it alone.  

Industry data shows that new partner led deals close 35% faster, have a 41% higher win rate, and have a 43% higher lifetime value than regular sales deals. 

How does your current growth stack up against that?

 

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  • Your contact information may be collected and stored by Hockey Stick Advisory for the purposes of event communication, sharing post-event materials, and relevant follow-up related to the webinar. 
  • You may be contacted by representatives from Hockey Stick Advisory following the event to provide additional insights, resources, or opportunities for collaboration.
  • Your personal information will not be shared with any third parties outside of these two organisations without your explicit consent.
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