HockeyStick AI
Your partnership strategy, produced in days, not quarters
HockeyStick AI analyses 100+ data points about your business and applies the learnings of 70+ B2B SaaS engagements to produce the strategy to win with your partners: partnership vision, ecosystem prioritisation, partner ICP, journey mapping and priorities, ready to execute.
Watch the platform turn your intake into the strategy to win with your partners.
Inside the platform
See HockeyStick AI in action
From an instant assessment to a recommended partner shortlist, mapped to your ecosystem.
A real Opportunity Mapping pack inside HockeyStick AI: from ecosystem maturity to a recommended partner shortlist.
How it works
From baseline to predictable channel
Instant partnership baseline
Founders answer a short set of questions and get back a computed baseline: tier, partnership revenue gap against the 30% top-quartile benchmark, activation rate, GTM alignment and a 5-pillar readiness score.
A command-centre for partnerships
One place to track partner-sourced and partner-influenced pipeline against best-in-class benchmarks, so the channel is visible and accountable, not anecdotal.
Always-on guidance
Recommendations are mapped to exactly where you are in the Partnerships Framework™, so the next best action is always clear and tied to measurable outcomes.
Free tools & research
Partnership tools
Partnerships are becoming the leading revenue channel in B2B. These free tools and research help you build yours into one. Pick one to get started.
What’s your partnership revenue gap?
See exactly how much revenue your partnership program is leaving on the table versus top-quartile programs.
Calculate my gapHow ready are you to scale partnerships?
Score your readiness across the 7 pillars that decide whether a partnership program scales, and the blockers to fix first.
Score my readinessHow mature is your partner ecosystem?
Benchmark your ecosystem maturity across 7 dimensions against your industry peers, on a radar, with a maturity band and priorities.
Benchmark my maturityWhat do partnership roles pay across APAC?
The most comprehensive salary guide for partnership professionals across APAC: ranges, bonus benchmarks and incentive structures by role, level and region.
Download the reportAdvisory, amplified
Human expertise, made measurable
HockeyStick AI doesn’t replace the advisory; it amplifies it. The platform handles the measurement, benchmarking and rhythm, freeing our team to focus on strategy, relationships and the judgment calls that actually move the needle.
- Benchmark-grounded. 30% partner-sourced and 25% activation benchmarks, drawn from top-quartile industry data.
- Built on the framework. Every score and recommendation maps to the five pillars: Align, Validate, Activate, Optimise, Accelerate.
- Designed for momentum. Start with a 5-minute baseline; grow into the full program.
Your readiness across the five pillars, scored out of 100. This example profile is strong on strategy (Align) but has room to grow on execution (Accelerate), which is exactly where the program focuses next.
See your partnership baseline
Request early access to HockeyStick AI and find out exactly where your partner program stands, and what to do next.
Request early access