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Check out some of the content we have been featured in recent times and co-contributed towards, always better together.

Partner Marketing: Bringing Your Partner Strategy to Life

In Feature Articles by Kiflo | 21 February 2024

The effectiveness of your partnership strategy relies on the strength of your go-to-market plan. Ensuring a well-defined partner marketing approach is in place is crucial for unlocking the full potential of your partnerships. This distinction can determine whether everyone involved experiences a mutually beneficial situation or faces a subpar outcome.

Pause Awards – The Australian benchmark for business excellence.

Advice on Design Thinking for stellar product development

In Feature Articles by George Hedon | 1 SEPTEMBER 2023 
Get a handy advice from industry experts on integrating Design Thinking into product strategy, fostering innovation, and achieving cross-functional alignment. In the fast-paced world of product development, companies seek methodologies that resonate deeply with users and align with their core business objectives...



Episode 2: Selling To and Through Partners with Bryan Williams from Hockey Stick Advisory 

In Feature Articles by B2B Tech Marketing Talks | 09 AUGUST 2023

The theme of this second episode is Selling To and Through Partners. Joining the host Jeremy Balius to discuss all things partner sales is Bryan Williams, Founder of Hockey Stick Advisory and the Co-Head of APAC for Partner Leaders...


Partner Tech Showcase

In Sync with Giants: How to Win on Cloud Marketplaces

In Feature Articles by Roman Kirsanov | 26 JULY 2023

The tech business landscape has undergone a significant transformation in the last several years. Explosive growth of cloud marketplaces of AWS, Azure, Google Cloud offer unique opportunities for businesses ready to harness their potential. But this go-to-market strategy is relatively new and its advantages and challenges are still not well understood...


Partnership Leaders

Partner Enablement Strategy: What comes before with Bryan Williams
In Feature Articles by Juancho Aguerre |  30 JUNE 2023

Partner enablement plays a crucial role in maximizing the potential of partnerships. According to Bryan Williams, founder of Hockey Stick Advisory, there are essential steps and considerations to creating a successful Partner Enablement Strategy. In this article, we’ll explore these steps and shed light on the importance of setting a strong foundation for partner enablement...


The Top Partnership Influencers of 2023
In Feature Articles by Allbound  | 2023

In today’s fast-paced world of business, partnerships have become an increasingly essential component of success. From strategic alliances to co-marketing campaigns, companies are constantly seeking out new ways to collaborate with other businesses to achieve their goals...



Catalyst 2023 in Denver Annual Conference of the “Partnership Leaders" 1,500+ Community
Presented by Partnership Leaders  | 21-23 AUGUST 2023

Bryan Williams, joins the first Catalyst 2023 Speakers. The only partnership role-focused event that brings together leaders from around the world.


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Bryan Williams Joins the Speakers & Panelist's at Ideas Impact Inspiration Innovation Program 2023
By Tropical Innovation Festival Festival | 5-9 JUNE 2023

The festival is held at the Novotel Oasis Resort with experiences throughout the unique tropical environment including the Great Barrier Reef and the Daintree Rainforest. The program boasts contributions from Global entrepreneurs, CEOs, Government leaders, Investors, innovation visionaries and razor-sharp subject matter experts in a super-relaxed environment. The event includes inspiring keynotes, panels, demonstrations, pitches, learning events and mentoring sessions with ample time, and the right environment for effective networking.   


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Powering Tech Innovation: Bryan Williams Joins Pause Awards ’23 Judging Panel!
By Pause Awards  | 2023

Bryan Williams, Founder of Hockey Stick Advisory, has joined the Pause Awards ’23 judging panel. The Pause Awards Night is a highly anticipated event that unites the entire Australian innovation ecosystem in celebration of the year’s outstanding achievements.


WorkSpan and Partnership Leaders Announce The Elevation Tour ANZ Events for Partnership Professionals
In Feature Articles by Chip Rodgers | 2023

Bryan Williams joins the Elevation Tour ANZ Events of WorkSpan, the world’s #1 partner ecosystem co-sell solution and Partnership Leaders, the world's largest community of partnership professionals and leaders, announce The Elevation Tour series of events for partnership professionals in Australia and New Zealand. The tour is aimed at helping partnership professionals expand their networks, share best practices, and gain insights on the latest trends in the industry.


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