Enabling Partnership Opportunities To Fuel Growth

Our Partnerships Framework™ provides the structure, rhythm,

and support to unlock partner-led growth with confidence.

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Our Clients Include:

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Despite good intentions, partnerships remain ineffective

The Problem: 

If your partners don’t receive ongoing value, there’s no motivation to act. And without a clear strategy, process, and rhythm, even great partnerships fall flat.

Too often, companies expect a firehose of customers from partnerships, but without the right foundation, that never happens. Partnerships need the same level of structure and support as your sales engine.

The Solution: 

The Partnerships Framework™ is a proven system to embed structure, tools, rhythm, and support across your team, helping you turn ecosystem potential into partner-sourced pipeline that actually converts.

We don’t just help you plan. We help you win.

Here’s how it works:

The Partnerships Framework™ is a 36-week engagement that blends our proven partnerships methodologies with AI-powered enablement to turn partner strategy into scalable results. Each of the five pillars builds on the last, giving you the structure, speed, and ongoing support to turn partnerships into a predictable growth channel.

 

We embed and empower your team to deliver market leading partner strategy and support execution,

turning your partner program into a core growth engine with real accountability and results.

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"Prior to working with Hockey Stick Advisory, we could see early signs of the real benefit partnerships were bringing to our business.

However, we lacked the long term direction and strategy to ensure we maximise the potential of partnerships and create sustainable growth.

Through their guidance and expertise, we now have a strong foundation and clear plan on how partnerships will contribute to achieving our growth objectives."

Chris Tsiknas

Partnership Lead & Lawyer, Lawpath

Who's it for? 

  1. You’re a leader at a B2B tech company with emerging or growing product-market fit and real momentum
  2. You’re exploring partnerships, or know it’s time to take them seriously
  3. You’re generating revenue and want to unlock ecosystem-led growth at scale
  4. You’re done with one-off partner plays that lack structure, clarity, or ROI
  5. You’re ready to commit to a proven 36-week engagement designed to turn partnerships into a repeatable, high-performing growth channel

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Partnership Operating Model

Why Companies Choose Hockey Stick Advisory:

  • Execution-first: we don’t just plan, we stay with you through delivery

  • Practical tools, templates and knowledge to implement as used by 50+ B2B tech teams

  • Built for scaleups: we focus on growth-stage SaaS, not just big enterprise

  • Structured, not scattered: one system, 36 weeks, clear outcomes

  • Access to AI enablement:  designed for accelerating partnership impact

Despite good intentions most partnerships remain ineffective.

Hockey Stick Advisory changes that.  

Done right, partnerships enhance customer outcomes, deliver higher quality leads, close deals faster, and drive bigger, longer-lasting growth. The good news is this, you no longer have to go it alone.  

Industry data shows that new partner led deals close 35% faster, have a 41% higher win rate, and have a 43% higher lifetime value than regular sales deals. 

How does your current growth stack up against that?

 

 

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