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APAC 
Partnerships 
Salary Survey 2025

The most comprehensive salary guide for partnership professionals across APAC

Survey submissions are now closed. 

Thanks to all who contributed!

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Download the APAC Partnerships Salary Survey 2025 and get most comprehensive salary guide for partnership professionals across APAC

 

We have surveyed partnership professionals from all over APAC to uncover how partnerships professionals are being compensated in 2025.

The result? A first-of-its-kind look at salary, bonus, and incentive benchmarks for partnership roles in APAC, alongside org design insights, benefits, tenure, working arrangements and more.

From emerging partnership functions in startups to scaled channel and alliance teams in enterprise, this report captures how top-performing teams are compensating their people, and how they’re structuring roles to incentivise them to drive results.

You’ll also find key takeaways on the future of partnership orgs: how compensation aligns to performance, where hiring demand is highest, and what skills are most in demand across partner, channel, and ecosystem roles.

What’s inside:

✅ Salary ranges and bonus benchmarks by role, level, and region

✅ How compensation aligns with team size, revenue influence, and company stage

✅ Breakdown of incentive models: base vs bonus vs equity

✅ Insights from APAC partner professionals across SaaS, services, and marketplaces in APAC

Who this is for:

This report is for teams who are working in, managing or responsible for partnerships, including:


- Partnership and channel leaders looking to benchmark roles and salaries

- HR, People, and Finance teams structuring equitable and scalable comp plans

- Executives and founders hiring their first partner lead

- Partner marketers, alliance managers, and ecosystem operators exploring career growth

- Talent acquisition teams hiring across go-to-market functions

 

Whether you’re negotiating your next role or designing a partner org from the ground up, this report gives you the data you need to make smart, confident and market validated decisions in 2025 and beyond.

Download the report and get the clarity your team deserves.

 

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Despite good intentions most partnerships remain ineffective.

Hockey Stick Advisory changes that.  

Done right, partnerships enhance customer outcomes, deliver higher quality leads, close deals faster, and drive bigger, longer-lasting growth. The good news is this, you no longer have to go it alone.  

Industry data shows that new partner led deals close 35% faster, have a 41% higher win rate, and have a 43% higher lifetime value than regular sales deals. 

How does your current growth stack up against that?

 

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Hiring sales talent shouldn’t feel like a gamble.

Pointer Strategy changes that.

 

We recruit the right go-to-market talent, then train and support them after placement so they actually deliver.

Our model aligns incentives - pay monthly over 12 months, stop if they leave. It’s recruitment with accountability built in.

The result? Faster ramp times. Higher retention. Predictable growth.

How much risk is baked into your current sales hiring?

 

Privacy Policy & Disclaimer

By downloading this report you acknowledge and agree to the following:

  • Your contact information may be collected and stored by Hockey Stick Advisory and Pointer Strategy for the purposes of sharing follow up materials related to the APAC Partnerships Salary Survey 2025.
  • You may be contacted by representatives from Hockey Stick Advisory or Pointer Strategy to provide additional insights, resources, or opportunities for collaboration.
  • Your personal information will not be shared with any third parties outside of these two organisations without your explicit consent.
  • You can unsubscribe from communications at any time by contacting us directly.